Mathieu Philibert
Design & Audiovisual Manager
It is this challenge that Mathieu Philibert took on with SmartEvo to structure creative projects. This client case outlines the process, choices, and benefits of this transformation.
Défis
Benefits
Management of the audiovisual department: structural and operational challenges
A cross-cutting service, a close-knit team: the structure of the unit
At the heart of the communications management, the design and audiovisual division of Société Générale plays a key role: it creates all graphic, video, and photo content for the group. The team, made up of six people, including two apprentices, addresses very diverse needs: internal communication, sponsorship, human resources, finance, or branding. This versatility requires a robust organisation and great flexibility to meet client demands.
Mathieu explains :
"We formed after Covid during an internal reorganization of the Communication Department to reduce external costs and share skills."
In short, a small team of complementary profiles, highly sought after for briefing, content production and project management tasks.
Before Smartevo, managing audiovisual production was a real daily challenge. Several tools were used, but none were truly suited to the profession or the reality of a large banking group. Project management transitioned from Trello to an internal tool, then to Teams… The result: an inefficient workflow that did not comply with security requirements.
Interactions with internal clients were also scattered: to share a video, one had to go through a secure server, then compile the feedback received via email, Teams, or WhatsApp. And for reporting, everyone had to manually fill in an Excel file: an additional workload that exposed the team to the risk of errors.
This daily routine generated numerous frictions within the department:
wasting time juggling between tools
difficulty in tracking the progress of projects and content
lack of autonomy in managing operations
lack of a global vision
In the face of these recurring obstacles, the team rethought its tools and methods. It was in this logic of optimisation that the search began for a solution truly suited to its needs.
Smartevo: the choice of a tailored and secure tool
A choice dictated by the demands and specificity of the profession
When Mathieu's team compared different solutions, Smartevo quickly emerged as the most relevant answer to Société Générale's challenges. It is not just software: it is a platform designed for audiovisual production and other creative content.
For Mathieu, three criteria made the difference:
Security: Smartevo easily passed the compliance audit required by the IT department, with hosting in France and compliance with GDPR.
Personalisation: the Smartevo team worked hand in hand with Société Générale's team to adapt the tool, notably through the implementation of a dedicated Kanban and the ability to create custom briefs.
Ease of integration: the onboarding was quick and smooth, with no resistance to change, as the tool was adopted in less than a week. Mathieu summarises:
"I felt understood. I was given the opportunity to customise the tool to meet my specific needs. We worked on it together, in beta-test mode."
The Smartevo team supported users at every stage, adapting the platform to the realities of the audiovisual production of the banking group:
the implementation of a Kanban specific to the activity
the creation of online brief forms
human support and a responsive assistance that allowed everyone to quickly settle in
This foundational work enabled the team to adopt the tool without interruption or resistance:
"The tool is intuitive, the team was operational within a week, and every newcomer can easily find their way around it."
The benefits: efficiency, visibility, added value
Centralisation of information and optimisation of processes
With Smartevo, project management is made easier, particularly through the centralisation of data. Now, all stages of audio-visual production (from briefing to delivery) are tracked within the same interface.
Team members have an instant view of ongoing tasks, deadlines, responsible persons, and the history of communications. Even for interns or absent colleagues, it is sufficient to log in to pick up the thread without difficulty. Mathieu emphasises:
"The tool does part of our team's work: all the low-value tasks that used to be done manually!"
Smartevo simplifies interactions and collaboration with internal or external clients. For example, videos or photo galleries can now be shared via a secure link, and annotations can be placed directly on the video timeline, down to the exact second. This system speeds up validation cycles and ensures better tracking of requests.
Clients are impressed:
"Customers immediately said that it was much easier to follow, comment on, and annotate."
Reporting, once a source of stress and repetitive tasks, has been completely streamlined thanks to Smartevo. Instead of manually compiling each project into an Excel file, the team now benefits from an automated system: every production recorded in the tool instantly feeds into clear and dynamic dashboards.
Mathieu and his team can track in real time the volume of projects processed, the most active internal clients, the distribution of content by type or by distribution channel, and even the evolution of requests over the months.
No more loss of information, no more forgetfulness: the annual review can be done in just a few minutes.
The little extra?
Every feedback or annotation remains accessible and visible. An essential aspect for engaging in a continuous improvement process and capitalising on collective experience.
Smartevo has enabled Société Générale to reach a milestone in managing its audiovisual production: less time wasted, more peace of mind, and teams focused on added value.
For Mathieu, the solution is aimed at:
any audiovisual production team or agency,
any company looking to centralise, secure and streamline the management of its visual content,
any organisation that values simplicity, customisation and responsive customer support.
He summarises the tool in three words:
