Jessica Le Saint
Marketing and Communications Director
Jessica Le Saint provides a positive initial assessment a few months after the adoption of Smartevo: a review of this implementation and the observed benefits.
Défis
Benefits
The marketing-communication merger: the stakes
A rethought organisation
Several months ago, Réseau Le Saint undertook the merger of its marketing and communication teams, under the direction of Jessica Le Saint. This strategic restructuring created new needs in terms of coordination and information sharing.
The main challenge: to have a view of all the projects of the team, determine the workload among all the collaborators within the marketing and communication teams, and to be able to highlight the points of contact.
The challenge of merging was to have a view of all the team's projects and to be able to determine the workload among all collaborators.
Jessica Le Saint
The limits of traditional methods
Before Smartevo, the management of marketing and communication projects at Réseau Le Saint relied on basic tools, used in a non-centralised way:
emails to convey briefs, track approvals, and discuss progress
Dropbox to store and transfer files
scattered notes or personal tools to plan tasks
In the face of these recurring obstacles, the team rethought its tools and methods. It was in this optimisation logic that the search began for a solution that was truly adapted to its needs.
This operation quickly showed its limits:
A waste of time due to the numerous back-and-forths via email.
A difficulty in tracking the progress of projects between headquarters and regional teams
A lack of overall visibility for the marketing and communication management
Scattered data across multiple platforms without a single access point
A complexity in prioritising tasks and balancing the workload
This organisation no longer met the needs of the new structure.
We exchanged a lot of emails. It was difficult to keep track of projects in real time and not everyone had access to the same information.
Jessica Le Saint
The merging of teams has amplified these problems, making a single platform essential to centralise and structure the work.
Smartevo: a solution tailored for multi-site businesses
Rapid deployment and easy adoption
To meet these challenges, Réseau Le Saint has chosen Smartevo, a solution that is easy to use and quickly implemented to address the immediate needs of the teams. One of the decisive points was the very rapid implementation: the configuration and operational launch took only a few weeks.
I was quite surprised by the speed of implementation and configuration... it was done in a few weeks.
Targeted training sessions have been organised to suit different professions: project managers, creatives, graphic designers… This pragmatic approach has allowed the team to familiarise themselves with the platform without slowing down their activity.
A responsive and tailored partnership
Beyond the initial installation, Smartevo's support has been ongoing. The support team has been able to respond quickly to daily questions, as well as adapt the platform to the specific needs of Réseau Le Saint.
The suggestions for improvement have been taken into account without delay, strengthening the trust and commitment of the employees.
As soon as we have a question, we receive an immediate response, and as soon as we suggest an improvement, it is quickly integrated. It is very pleasant and removes all the barriers to using the platform.
Intuitive and centralised platform
For Jessica, one of the major advantages of Smartevo lies in its ease of use and its ability to centralise all project management in a single space. Each collaborator can now find their tasks, associated documents, and validations in one environment.
The production of content is also facilitated by integrated comments on visual materials and messaging linked to tasks, which significantly reduce back-and-forths.
It is a management tool for daily use. For me, it is extremely important to be able to prioritise our projects well.
This centralisation makes work smoother, facilitates collaboration between the headquarters and the regional teams, and allows everyone to move forward with a clear vision of priorities.
An impact beyond content production
For Jessica, the main benefit of the tool lies in the improvement of employees' daily lives. Smartevo has enabled:
Time savings on administrative tasks
Streamlined validation processes
Coordination and steering reinforced between teams
Facilitated work remotely and regionally
She confirms:
Beyond pure production and communication, the interest is primarily for internal teams: faster, easier, it improves their daily lives.
Visible results from the first months
Despite a still recent deployment, the positive effects of Smartevo are already visible on a daily basis. Réseau Le Saint, which brings together more than 40 companies and is one of the main distributors of fruits and vegetables in France, has found in the platform an effective response to its multi-site challenges:
Centralisation and tracking of projects: teams now have a clear view of progress, easily identify any potential delays, and adjust their priorities.
Simple adoption by varied profiles: project managers, creatives, graphic designers, or field teams have appropriated the platform thanks to its intuitive interface and planning modules.
Smoother communication between headquarters and regions: everyone knows the status of a project, whether an action has been accounted for, if it is in progress or completed, without multiplying emails.
It is a platform that really meets our needs as marketers and communicators, with all the features we need.
Without waiting for a long delay, the benefits are already being felt: more clarity, less dispersion, and a real individual time-saving.
These promising results reassure Jessica in her choice: from now on, the objective is to go further by broadening the use of the platform to all teams and by integrating new collaborators directly into the tool. She is also considering setting collective goals and fully leveraging the new features recently added, such as project and task templates.
Jessica's feedback confirms the relevance of Smartevo for:
companies looking to improve their internal communication
multi-site organizations that need to streamline exchanges between teams
any structure seeking simplicity, efficiency, and responsive support
Jessica concludes:
