The 6 best creative workflow automation tools

Marketing content production is accelerating in companies. Videos, visuals, articles and social posts involve many stakeholders and make workflows more complex. Process automation and workflow automation help structure these workflows and automate repetitive tasks to save time.

Process automation: definition

Process automation involves using technologies to carry out certain tasks automatically, with less human intervention.

For example, software can automate task creation, updating a status or sending notifications.

According to IBM, process automation refers to the use of digital tools to replace certain manual operations with automated workflows.

This approach makes it possible to save time, improve team organisation and make business process management easier.

Business process automation and business process management

Business process automation covers all of a company’s internal activities.

It helps improve the business process management in several areas:

• marketing

• human resources

• finance

• customer service

• project management

For example, an organisation can automate data entry, task management or report creation.

Process automation improves operational efficiency and speeds up decision-making.

Workflow automation and digital transformation in companies

Workflow automation is now a central element of organisations’ digital transformation.

Companies are looking to structure their processes in order to become more efficient and improve collaboration between teams.

Automation solutions enable in particular to:

• automate certain repetitive operations

• improve business process management

• enhance project visibility

• make decision-making easier

According to a study by McKinsey & Company, automation can improve organisations’ productivity by 20 to 30%.

The benefits of process automation

Process automation offers several benefits for companies.

Time savings

Automation tools make it possible to automate repetitive tasks such as sending notifications or creating tasks.

Teams therefore save valuable time in project management.

Improving productivity

When certain operations are automated, employees can focus on higher-value assignments.

This organisation makes it possible to improve team productivity.

Cost reduction

One of the main advantages of automation is the reduction in costs linked to manual tasks.

By automating certain operations, companies can limit errors and reduce operational costs.

Improving decision-making

Process automation tools often provide dashboards.

These indicators make it possible to track projects and improve decision-making.

How to implement workflow automation

The setting up of a workflow automation strategy generally takes place in several stages.

Identify repetitive tasks

The first step is to identify the activities that take up time.

This may include:

• the data entry

• sending notifications

• creating tasks

• updating statuses

Structure the processes

It is then necessary to put in place clear workflows in order to improve business process management.

Each step must be defined to make the implementation of automation easier.

Choose a suitable solution

Companies can then select automation software capable of automating the processes identified.

These tools make it possible to reduce the human intervention in certain operations.

The 6 best creative process automation tools

1. Smartevo

The Smartevo platform helps organise marketing projects and improve the process automation.

It makes it possible to centralise briefs, approvals and documents in a single environment.

The platform automates repetitive tasks such as notifications, assignments or project duplication.

It also offers dashboards that make decision-making easier and improve business process management.

2. Monday.com

Monday.com is a project management tool. It offers several process automation features to organise projects.

However, Monday.com remains a general-purpose tool that was not designed for the needs of marketing and communications teams. These creative business process management stages must be configured manually. As a result, approval workflows may lack structure.

3. Asana

Asana is a management tool. It offers several workflow automation features to organise projects.

However, Asana remains mainly task-management oriented. Some creative business process management stages, such as content approvals or visual feedback, are limited. Marketing teams often have to use other tools to complement these workflows.

4. Wrike

Wrike is a project management platform. It offers several workflow automation features to organise projects.

Wrike can be complex to configure for some teams. Creative business process management often requires advanced settings. As a result, setting up workflows can take time.

5. Make

The Make solution is an integration and automation platform. It makes it possible to connect different tools in order to automate data flows.

However, Make is not designed for business process management in creative teams. The tool is mainly used to connect applications with one another. Marketing teams therefore need to use other platforms to structure their workflows for content production.

6. ClickUp

The ClickUp solution is a project management tool that offers several workflow automation features to organise projects.

However, the platform offers a very large number of features. This richness can make the tool more difficult for some teams to get to grips with. Dashboards and workflows can become complex to configure and maintain.

Why is Smartevo particularly well suited to marketing teams?

Unlike some general-purpose tools, Smartevo is designed to structure the entire content production cycle.

The platform facilitates business process management and marketing process automation.

It makes it possible in particular to:

• structure briefs

• organise approvals

• automate notifications

• track projects in dashboards

These features make it possible to automate repetitive tasks, improve organisation and generate real time savings.

Companies can thus benefit from better cost reduction and improve the management of their campaigns.

FAQ: process automation

What is process automation?

Process automation involves using digital tools to automate certain operations and reduce human intervention.

Why automate processes in a company?

Business process automation makes it possible to save time, improve productivity and reduce errors.

What are the benefits of automation?

The benefits of automation include better organisation, a reduction in costs and improved project management.

How do you set up workflow automation?

The setting up of a workflow automation starts with identifying repetitive tasks.

Companies can then put in place automated workflows thanks to an automation solution or a management tool such as Smartevo.

Process automation and workflow automation have become essential levers for companies engaged in their digital transformation. By automating certain tasks and structuring business process management, organisations can improve their productivity, save time and strengthen collaboration between teams